Our Story

 

Cup of Japan's Vision

To celebrate and sustain the tea growing craft in Japan.

Cup of Japan's Mission

Support local farmers to access international tea-lovers and sustain their heritage through fair pricing & meaningful collaboration.

How it started

Cup of Japan was inspired by a simple but powerful realization:
While Japanese tea is one of the world’s most refined and storied beverages, much of it has remained locked within Japan—unseen, untasted, and underappreciated internationally.
Our team, deeply rooted in both global branding and Japanese tradition, saw an opportunity to change that. We created Cup of Japan to open a door:
→ For farmers to share their craft with the world.
→ For tea lovers to discover the beauty, depth, and regional diversity of Japanese Sencha.

Our 4 Pillars

DESIGN drives everything we do and is at the heart of our brand inspiring us to achieve our 4 pillars:

1. DISCOVERY

Enabling direct access to Japan’s finest local teas previously unavailable to international customers

2. QUALITY

Showcasing consistently the highest quality teas personally selected and curated with the farmers

3. COMMUNITY

Supporting communities of small-batch Japanese premium tea farmers and sustain their craft

4. ORIGINALITY

Respectfully building on the ancestral heritage of Japanese tea culture in a unique, fresh and modern way